The 12-field custom brief
| Field | What to include |
|---|---|
| 1. Project owner | Studio or company, contact, market, and decision maker. |
| 2. Product structure | Flat-back labret, barbell, curved barbell, clicker, segment ring, horseshoe, dangle, chain, or another defined form. |
| 3. Connection | Threadless, internally threaded, hinge, segment, or other mechanism with compatibility requirements. |
| 4. Material | Exact metal or material request, karat or standard, color, component scope, and required evidence. |
| 5. Stones | Stone type, natural or laboratory-created status when relevant, shape, size, color, quantity, grade criteria, and treatment disclosure. |
| 6. Setting | Bezel, prong, pavé, channel, adhesive use restriction, setting height, and orientation. |
| 7. Dimensions | Gauge, wearable length, inner diameter, end width, setting height, dangle length, and agreed tolerances. |
| 8. Finish | Surface finish, polish level, texture, color treatment, and areas not to be coated or polished. |
| 9. Quantity | Target quantity by variant; mark it as a planning input until feasibility and quote are approved. |
| 10. Packaging | Single or pair, component assembly, labeling, barcode, bag or box, and handling requirements. |
| 11. Evidence | Material documents, inspection records, product mapping, stone disclosure, and any market-specific documentation. |
| 12. Approval | Drawing, prototype or sample, color, fit, packaging, and named approver. |
A responsible development workflow
- Brief intake: confirm the business need, target buyer, reference, and fixed requirements.
- Feasibility review: identify technical conflicts, missing evidence, tooling needs, and open choices.
- Specification and quote: issue a controlled version with scope, assumptions, commercial terms, and exclusions.
- Sample or prototype approval: record what was evaluated and who approved it.
- Production planning: begin only after the approved specification and commercial terms align.
- Change control: document every change to material, structure, size, stone, finish, quantity, or timing.
Commercial boundary
Minimum order quantity, price, sample fee, tooling, lead time, payment terms, and warranty remain pending until the business issues a written quote or agreement.
How to use reference images correctly
- Label the reference as visual direction, not a final drawing.
- Identify which elements matter: silhouette, stone arrangement, proportion, setting, color, or movement.
- State what must not be copied, including another brand’s protected identity or exact proprietary design.
- Add measurements, materials, component details, and back views that the image does not show.
- Resolve ownership and authorization before production.
What to send with the first inquiry
One-page summary
Business, project goal, product category, target market, quantity range, target date, and decision maker.
Visual pack
Annotated references, sketches, front and back direction, stone layout, color, and priority notes.
Technical pack
Structure, connection, dimensions, materials, stones, setting, finish, and evidence requirements.
Approval map
Who approves design, sample, commercial terms, packaging, and final release.
Sources, scope, and review
This page explains general product and sourcing concepts. It does not certify a NYONDIAMOND product, prescribe jewelry for an individual, or replace a qualified piercer or medical professional.
Federal Trade Commission — Jewelry Guides
Association of Professional Piercers — Jewelry for Initial Piercings